January 2012
Intermediate to advanced
272 pages
5h 42m
English
book
When Core Values Are Strategic: How the Basic Values of Procter & Gamble Transformed Leadership at Fortune 500 Companies
by Rick Tocquigny, Andy Butcher
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32. Charlotte Otto
Over the years, many have asked why a marketing powerhouse like P&G hasn’t done more to build what is arguably its biggest, oldest brand: Procter & Gamble. This question has been debated for decades. The answer has changed over time, reflecting P&G’s remarkable ability to evolve while holding its core values constant...and the answer is still evolving.
Ed Artzt called the question after becoming Chief Executive in 1990 when he proclaimed, “P&G will stand visibly behind its brands.” The responsibility for bringing this challenge to life fell to Bob Wehling, P&G Senior Vice President of Public Affairs, and Charlotte Otto, who then led Public Relations. “Ed saw the importance of building the familiarity and reputation of the company ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.