January 2012
Intermediate to advanced
272 pages
5h 42m
English
book
When Core Values Are Strategic: How the Basic Values of Procter & Gamble Transformed Leadership at Fortune 500 Companies
by Rick Tocquigny, Andy Butcher
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18. Bob Viney
Perhaps no single story captures the essence of the strength of many of Procter & Gamble’s (P&G’s) values more than the twisting and turning one that tells how the company breathed new life into its flagship brand at a critical point for the business. In just a couple of years, a blend of globally sourced technology innovations, heightened collaboration, and risk-taking leadership snapped Tide out of a decade-long sales sleep and dressed it for fresh success—going on to become the company’s first billion-dollar brand.
Bob Viney had a close-up view of the process as an integral part of the team that came together to enact P&G’s belief that brands don’t have to die. Although others in business see a natural four-step life cycle for ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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