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When Core Values Are Strategic: How the Basic Values of Procter & Gamble Transformed Leadership at Fortune 500 Companies
book

When Core Values Are Strategic: How the Basic Values of Procter & Gamble Transformed Leadership at Fortune 500 Companies

by Rick Tocquigny, Andy Butcher
January 2012
Intermediate to advanced content levelIntermediate to advanced
272 pages
5h 42m
English
Pearson
Content preview from When Core Values Are Strategic: How the Basic Values of Procter & Gamble Transformed Leadership at Fortune 500 Companies

18. Bob Viney

Perhaps no single story captures the essence of the strength of many of Procter & Gamble’s (P&G’s) values more than the twisting and turning one that tells how the company breathed new life into its flagship brand at a critical point for the business. In just a couple of years, a blend of globally sourced technology innovations, heightened collaboration, and risk-taking leadership snapped Tide out of a decade-long sales sleep and dressed it for fresh success—going on to become the company’s first billion-dollar brand.

Bob Viney had a close-up view of the process as an integral part of the team that came together to enact P&G’s belief that brands don’t have to die. Although others in business see a natural four-step life cycle for ...

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Publisher Resources

ISBN: 9780132905343Purchase book