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When Core Values Are Strategic: How the Basic Values of Procter & Gamble Transformed Leadership at Fortune 500 Companies by Andy Butcher, Rick Tocquigny

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8. Wolfgang Berndt

For Wolfgang Berndt, living a culture of trust has made all the difference. After 34 years with Procter & Gamble (P&G), retiring as President of P&G Europe, Middle East, Africa as well as Global Fabric & Home Care, he fondly recalls his second day with the company that forever changed his own core values. “Claude Salomon, the manager who has just interviewed and hired me, was scheduled in a meeting in Geneva, Switzerland. As Claude is leaving the office he said, ‘Here are the keys to the office and my desk drawer. You can see all the files except in the bottom two.’” Berndt felt so honored by this trust and was indelibly changed by the experience. His application of this core value became one of the most durable leadership ...

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