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When Core Values Are Strategic: How the Basic Values of Procter & Gamble Transformed Leadership at Fortune 500 Companies
book

When Core Values Are Strategic: How the Basic Values of Procter & Gamble Transformed Leadership at Fortune 500 Companies

by Rick Tocquigny, Andy Butcher
January 2012
Intermediate to advanced content levelIntermediate to advanced
272 pages
5h 42m
English
Pearson
Content preview from When Core Values Are Strategic: How the Basic Values of Procter & Gamble Transformed Leadership at Fortune 500 Companies

23. Kevin Roberts

As a passionate rugby fan, Kevin Roberts appreciates the importance of being a good team player, but when it comes to business, he believes that another group identity is more foundational: family. The marketing maverick—remembered for machine-gunning a Coca-Cola vending machine in one of his presentations while leading rival Pepsi Cola in Canada—sees the family providing the foundational values of commitment, loyalty, trust, and respect on which Procter & Gamble (P&G) has built its business and reputation.

“What I learned at P&G was the importance of family; that family beats any other sort of communal noun that you can think of,” he says. “It beats a team, it beats a tribe, it beats a community, it beats an institution—if ...

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Publisher Resources

ISBN: 9780132905343Purchase book