June 2010
Intermediate to advanced
272 pages
6h 50m
English
book
Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier
by Michael Fertik, David Thompson
Content preview from Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier
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CHAPTER 1:
Welcome to the New Digital Frontier 1
CHAPTER 2:
Your Online Reputation Is Your Reputation 16
CHAPTER 3:
The Internet Is the New Wild West 30
CHAPTER 4:
The Forces Driving Online Reputation 44
CHAPTER 5:
Anonymous Cowards 61
CHAPTER 6:
Google Gone Wild: The Digital Threat to Reputation 82
CHAPTER 7:
Why People Attack Each Other Online 100
CHAPTER 8:
Types of Internet Attacks 123
Contents
V
vi Contents
CHAPTER 9:
How to Measure Damage to Your Internet Reputation Damage 150
CHAPTER 10:
Your Reputation Road Map and Online Reputation Audit 162
CHAPTER 11:
Getting Proactive: The Best Defense Is a Good Offense 188
CHAPTER 12:
Recovering from Online Smears: Restoring Your Reputation
After the Damage Has Been Done 207
CHAPTER 13: ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.