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Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier
book

Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier

by Michael Fertik, David Thompson
June 2010
Intermediate to advanced
272 pages
6h 50m
English
AMACOM
Content preview from Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier
Online Content Can Make or
Break Your Reputation
The Internet is the instant universal research source.
If nobody relied on the Internet, online smears and attacks would
not matter. To paraphrase a Zen master, “if a vandal scrawled insults
on a bathroom wall and there was nobody there to read it, would it
really be graffiti?” Anonymous lies and smears would go unnoticed,
inaccurate information would not be repeated, and reputations
would be earned the old-fashioned way.
But, unfortunately, the Internet is the source of every kind of in-
formation imaginable. It is hard to overestimate the impact of the In-
ternet. Millions upon millions of people use ...
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Publisher Resources

ISBN: 9780814415092