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Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier
book

Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier

by Michael Fertik, David Thompson
June 2010
Intermediate to advanced
272 pages
6h 50m
English
AMACOM
Content preview from Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier
49The Forces Driving Online Reputation
the Onion, a satirical newspaper; both websites are measured by the
same criteria, with no favoritism toward one or the other. Nor does
the Google algorithm know the difference between some individual’s
website and the Washington Post; to the algorithm, they’re both just
websites to be measured along the same scale, even if that means the
Post will usually win.
Internet scholar Andrew Keen thinks this new egalitarianism
will trash our culture, to the point of mindless Youtube clips replac-
ing meaningful movies and plays. In his book, The Cult of the Ama-
teur, he predicts that the noise created by amateurish user ...
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Publisher Resources

ISBN: 9780814415092