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Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier
book

Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier

by Michael Fertik, David Thompson
June 2010
Intermediate to advanced
272 pages
6h 50m
English
AMACOM
Content preview from Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier
100
Why People Attack
Each Other Online
Your reputation is constantly at risk from malicious attack by
people you know—and even from complete strangers. Every day,
thousands of innocent victims find that they have been smeared, slan-
dered, and dragged through the mud online by one or more attack-
ers. The motives for these attacks vary widely, ranging from petty
jealousy to sociopathy. But these attacks have one thing in common:
they often leave an indelible mark on the victim’s search results.
Most people are subject to few malicious online attacks, but you
still need to be on guard against them. It is necessary to take pre-
cautions now because malicious ...
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Publisher Resources

ISBN: 9780814415092