June 2010
Intermediate to advanced
272 pages
6h 50m
English
book
Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier
by Michael Fertik, David Thompson
Content preview from Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier
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omniscience, of Google, 91–97
123people, 180
online anonymity, see anonymity
online attacks, see attacks on reputation
online communities, 64, 134–136
online culture, offline culture vs.,
37–42
online identity
claiming your, 189–196, 221
and uncommon names, 205
online justice squad, 138
online lynch mob, 138
online profile, total, 27–28
online reputation
attacks on, see attacks on reputation
of business, 234–247
checking up on your, 165–176, see also
online reputation audit(s)
content and, 21
forces driving, 44–58
and Internet as Brave New World, 45
as means of quick decision-making,
18–20
proactive protection of, 188–189
as reality, 16–28
and real-world interactions, 16–18
restoring your, see restoring your
reputation
online reputation audit(s), 173–186
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