Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier

searching for just your name or your business name. Try it with and

without quotation marks. Because Google is so important, look be-

yond just the first page; skim at least the first three pages of results

for any signs of trouble.

As you are searching, you may notice that the Google search box

will suggest searches to you while you type. Not every search term

triggers a suggestion, but, if you do see a search suggestion, it is a

great hint as to what other people are searching for. If any of the

suggested searches are relevant to you, run them! Often, for busi-

nesses, they are very good suggestions of what people are looking

for, like “ReputationDefender coupons” or “ReputationDefender

free trial.” For individuals, they often give hints as to what ...