June 2010
Intermediate to advanced
272 pages
6h 50m
English
book
Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier
by Michael Fertik, David Thompson
Content preview from Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier
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attacks on reputation (continued)
spreading of, 133–142
and user-created content, 46–49
and vigilante justice, 107–111
audience
knowing your, 165–173
reaching, by malicious content,
156–161
audit, online reputation, see online repu-
tation audit(s)
automation, of Web searches, 83–86, 88
“badger game,” 117
Baumer, David, on legal measures against
Internet abuses, 41
bias
and false information, 87
and Google Truth, 89
and removing Wikipedia smears, 227,
229
Bible, 101
Bing, 178, 212
blackmail, see extortion
BlogAds, 142
blog bonus, 87
Blogger.com, 195
blogs (bloggers)
for claiming/protecting identity, 194,
195
for creating positive/neutral content,
202
for hosting attacks, 133
identifying/neutralizing attacks from,
222, 224
measuring audience reached by, 160
and online reputation ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.