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Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier
book

Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier

by Michael Fertik, David Thompson
June 2010
Intermediate to advanced
272 pages
6h 50m
English
AMACOM
Content preview from Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier
239Protect Your Small Business and Your Professional Reputation
policy, you might consider making an exception to it if you are faced
with an angry customer who has begun to blog extensively about her
complaint, especially if she has made contact with a powerful con-
sumer-oriented blog or reviewer. If you have been contacted by a
consumer blog site, especially a heavily trafficked site, it may be wise
to offer a careful explanation of what steps you took to resolve the
problem and then to make another generous offer to fix it; again,
be sure that your tone is calm and moderate and that you do not at-
tack the consumer. (When in doubt, you can check ...
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Publisher Resources

ISBN: 9780814415092