
239Protect Your Small Business and Your Professional Reputation
policy, you might consider making an exception to it if you are faced
with an angry customer who has begun to blog extensively about her
complaint, especially if she has made contact with a powerful con-
sumer-oriented blog or reviewer. If you have been contacted by a
consumer blog site, especially a heavily trafficked site, it may be wise
to offer a careful explanation of what steps you took to resolve the
problem and then to make another generous offer to fix it; again,
be sure that your tone is calm and moderate and that you do not at-
tack the consumer. (When in doubt, you can check ...