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The Forces Driving
Online Reputation
The Internet has turned reputation on its head. What was once
private is now public. What was once local is now global. What was
once fleeting is now permanent. And what was once trustworthy is
now unreliable. These changes are explained by the way that the
technology of the Internet has shaped the people’s interaction with it.
Understanding the unique relationship between technology and
culture online is key to understanding how to manage your reputa-
tion online. Failure is certain for users who apply offline techniques
to their Internet reputation or who use offline assumptions when
dealing with online problems. ...