Your online reputation is your reputation. Period.
Your online reputation determines how people look at you. Your
online reputation determines who is willing to hire you, buy from
you, or sell to you. Your online reputation determines if you will get
a second date, or even a first. Your online reputation can be the
source of gossip and rumors that can spin a whirlwind around your
personal life. And you probably know less about your online reputa-
tion than you should.
Your Reputation Shapes Your
Real-World Interactions
Reputation is reality.
—UPDATING A CLASSIC QUOTE
Your Online Reputation
Is Your Reputation
16
CHAPTER