June 2010
Intermediate to advanced
272 pages
6h 50m
English
book
Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier
by Michael Fertik, David Thompson
Content preview from Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier
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Google News, 12–13
“Google of Eden,” 208
Google Profiles
claiming/protecting online identity on,
194
for creating positive/neutral content,
201
and online reputation audit, 178
for repairing online reputation, 91
Google Search Wiki, 91
“Googlestuffing,” 136–137
“Google trail,” 22–23
“Google Truth,” 27, 88–90, 119
“Google voyeurism,” 79–80
“Google wall(s)”
and active defense, 104
for fighting vigilantes, 110–111
flood of content for, 224
as part of reputation recovery plan,
217, 221
positive content for, 200
gossip, 101, 118–119
government data, 50–51
government interference in online
politics, 113
Graham, Paul, on anti-spam measures, 41
greed, 114–115
Griswold, Dan, 141
Hackers and Painters (Paul Graham), 41
half-truths, 126
Hall, Joseph, on repaired reputations, 1
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.