203Getting Proactive: The Best Defense Is a Good Offense
? Other User-Created Content Sites. Sites like Flickr, Webshots, and
YouTube allow users to create and share photos and videos.
These sites also allow users to comment on content, to create
short profiles, and to socialize with each other. You can use these
sites to your advantage by uploading relevant and positive con-
tent (photos or videos) and prominently including your name in
the subject or description. Take care to not be overly aggressive
or self-promotional, but use the sites to your advantage.
? Professional Directories. Many professions offer free online direc-
tories of members or similar sites for professional networking. For
example, professors and other academics can use the free ...