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Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier
book

Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier

by Michael Fertik, David Thompson
June 2010
Intermediate to advanced
272 pages
6h 50m
English
AMACOM
Content preview from Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier
good: information is found, packaged, and presented to users. But,
the system can also spin out of control when users feed it false in-
formation. With one bad input, the connections between the sites
can cause the entire system to amplify and echo false information.
The amplification starts when one user copies bad information to a
“Web 2.0” site, that website automatically spreads it to others, and
then another user repeats the process—the cycle repeats uncontrol-
lably until the false information has been distributed far beyond
where it should be. For example, a false story posted on the social
news site Digg might be shared by users of the social networking site
Facebook, which might be “tweeted” by users of the short-form mes-
saging site Twitter ...
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Publisher Resources

ISBN: 9780814415092