June 2010
Intermediate to advanced
272 pages
6h 50m
English
book
Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier
by Michael Fertik, David Thompson
Content preview from Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier
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217Recovering from Online Smears
Then, note how the false negative information affects those goals. Is
it visible to all audiences or just to some? Is it very prominent in some
searches but less visible in others?
Next, create a set of recovery goals so that you can prioritize your
reputation repair efforts. If you have been the victim of multiple
smears (or even one smear spread across many sites), what negative
content is creating the largest problem for you—is there one attack
that is most visible? What audience is most important to you? What
audience is most affected by the smear?
When prioritizing, also consider possible responses to the smear.
It is very easy to debunk some smears: for example, it is very easy to
debunk a rumor that somebody did ...
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