CHAPTER
123
To defend against online attack, one must understand the meth-
ods used by attackers. There are as many kinds of online attacks as
there are malicious attackers, but attacks can be roughly categorized
by the content of the attack and the means by which the attack is
spread. These are the same categories that professionals use when an-
alyzing and defusing online reputation attacks.
Be aware: we describe a variety of methods through which rep-
utations are attacked, but this section is not a how-to manual for on-
line reputation attacks. Those who seek to attack others online will
find nothing that is not already available in the metaphoric ...