June 2010
Intermediate to advanced
272 pages
6h 50m
English
book
Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier
by Michael Fertik, David Thompson
Content preview from Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier
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Figure 10-4. List Search Terms
Next, think about what search terms people in each role might use to find infor-
mation about you. These are just some rough suggestions. Think in detail about
the ways that people could find you.
People Who
Might Be Sources They Search Terms
Roles You Play Looking Might Use They Might Use
Parent Neighborhood Google and other search Your name
parents engines Your name plus other
Teachers People search directories identifying infor-
PTA members Neighborhood blogs mation (e.g., city, job)
Local newspapers “Parent at [your school]”
School directories “[school] PTA”
“local real estate”
Friend Friends Google and other search Your ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.