June 2010
Intermediate to advanced
272 pages
6h 50m
English
book
Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier
by Michael Fertik, David Thompson
Content preview from Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier
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Also think about the appearance of the content in a search result.
How tempting is the link? Is it obviously about you? Content that
has a compelling headline (“Joe Smith is a liar and a cheat” or even
just “Learn the truth about Joe Smith”) is likely to attract far more
clicks and readers than content with a boring or obscure headline
(“Regarding falsity of recent reports”), even if the exact same false in-
formation is repeated across both sites. Compare the prominence of
the negative information to the prominence of positive and neutral
information; if there is positive or neutral information with a com-
pelling headline, it may draw many clicks away from the false or mis-
leading negative information.
Measuring the Audience: Blogs, Forums, and Others ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.