This chapter describes how to create your own reputation road map
and how to use that reputation road map to perform an online repu-
tation audit. The examples are based on the techniques the profes-
sionals use to help individuals improve their online reputations, but
business owners and professionals will also benefit from the lessons
in this chapter. Chapter 12 has special information for businesses
and professionals.
The road map to online reputation success can be broken down
into a few simple steps. First, determine who might be looking for in-
formation about you. Second, identify your goals. Evaluating your
goals will help you determine whether ...