Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier

co-workers, or other relationships described in Chapter 7 faces a

substantial risk of online attack.

The Need for Positive Content

Some people require more Internet exposure than others. If you

want to be a motivational speaker, a politician, or a celebrity, then you

need a massive Google trail of results. For you, “image is everything.”

The first few items in your online résumé will create a frame through

which almost every searcher will view you. To take an example, if the

first few search results for your name are a debate about whether you

are the best motivational speaker in your field, then most readers will

automatically assume the frame that you are a good speaker. In con-

trast, if the first few pages debate whether an allegation of miscon