You need to proactively protect your online reputation. On the
rough and tumble digital frontier, law enforcement can’t protect you
from malicious attacks, and good intentions can’t protect you from
computer errors or “the machine” spinning out of control. Active self-
defense is the only way to protect your online reputation from acci-
dental damage and malicious attacks.
An analogy may explain why it is necessary to proactively protect
yourself against reputation damage. In the physical world, many people
take precautions to protect themselves from physical attacks—by
locking their doors or installing burglar alarms, for example. And
many people a