Trust
Trust has to do with our present interest. The question we should consistently ask ourselves, whatever the situation, is: “What is my present interest?” If my present interest is truly in others, meaning the person in front of me, my team, and my customers, then I will create more trust. The opposite is also true. If my focus is on myself, self-interest then reduces trust levels. Think of it as a continuum. The more self-interested we are, the more our relationships will suffer or be superficial. This is due to the fact that we cannot focus on other people and their needs when we are focused on ourselves. We just cannot be in two places at once. The challenge we face is that most of us are naturally self-interested; it is human nature. ...