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Employee Engagement: A Roadmap for Creating Profits, Optimizing Performance, and Increasing Loyalty by Brad Federman

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Engagement and the Customer

Everything in this book reinforces the idea that relationships rule, collaboration is value, and that our systems and processes need to support that philosophy. In this fast-paced world with increased competition, we are all replaceable—both as individuals and as companies. The only way we ensure a long-lasting career or a sustainable organization is if we are able to stay competitive while building and maintaining relationships. So all of us have an incentive to redefine loyalty between the individual and the company, and the company and the individual. Rather than defining it solely on time with an organization, as in the past, why not define it on the quality of the relationship as well? We can elongate time ...

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