How to Build a Business Rules Engine

One-to-One Marketing

The term one-to-one marketing has been growing in importance over the past few

years. A great deal of it is concerned with components that do not really have any-

thing to do with business rules, such as data warehousing and customer relationship

management. Also, this term often means a lot more than just marketing; it may

encompass a great deal more of the relationship between an organization and its cus-

tomers. As mentioned in Chapter 1, private client banking arrangements often permit

very rich clients to define rules about how their portfolios can be managed. A par-

ticular client may not want to invest in liquor stocks, may want no more that 33%

of the portfolio to be in bonds at any one time, and may specify that any stocks ...