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I Heart Design
book

I Heart Design

by Steven Heller
March 2011
Intermediate to advanced
216 pages
5h 11m
English
Rockport Publishers
Content preview from I Heart Design

no. 16

SELECTED BYIVAN CHERMAYEFFWILHELM TELL POSTERPHOTOGRAPHED BYARMIN HOFMANNDESIGNED BYARMIN HOFMANN

Armin Hofmann was a visitor at Yale, invited by Paul Rand when I was there, and a teacher when I visited Brissago as a student in Switzerland. Armin was kind, calm and insightful, subtle, and generous with his thoughts in my memory.

The poster for the Basler Freilichtspiele has most of the important qualities of great graphic communications. It is ambiguous, playful, and is built upon the knowledge and memory of its audience about the legend of Wilhelm Tell putting an arrow through an apple placed on top of someone’s head.

Hofmann skipped the actual arrow and put the letters of TELL into deep perspective, pointing to the center of a giant ...

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Publisher Resources

ISBN: 9781592536825