March 2011
Intermediate to advanced
216 pages
5h 11m
English
Content preview from I Heart DesignBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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no. 72
SELECTED BYDEBBIE MILLMANMORTON SALT UMBRELLA GIRLDESIGNERUNKNOWN
Joy Morton started the Morton Salt Company in 1910 with a novel idea: By adding magnesium carbonate to salt crystals, moisture would not affect the granules and lumps and clumps could be avoided in damp, humid weather. This allowed for a uniquely consistent, smooth pour. In 1911, after a number of clunky iterations, a clever advertising slogan touting the brand’s benefit was created, and “When It Rains, It Pours” has been in use ever since.
In 1914, design history was made in the form of an illustration that graced Morton’s cylindrical package. It featured an image of a mop-headed little girl rendered in yellow and blue; she carried an oversize umbrella warding off rain ...
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