March 2011
Intermediate to advanced
216 pages
5h 11m
English
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no. 75
SELECTED BYDAVID TARTAKOVERCOMMERCIAL ART OF PALESTINE, 1938DESIGNED BYFRANK KRAUSZ
The original design which is gouache on paper, (23.5 × 25.8 cm) was printed on the cover of the Association of Jewish Commercial Artists in Palestine catalog issued in 1938. This publication was a landmark in the history of Israeli graphic design.
Until the 1930s, there was hardly any commercial art in Palestine. The wave of immigration of Jews who fled the Nazi regime also brought to the country experienced graphic artists and advertising experts. In this publication, twenty-one pioneers of graphic design showed their work to a society that was not yet aware of the importance of their profession.
In the ’70s, I started my research of the history of graphic ...