March 2011
Intermediate to advanced
216 pages
5h 11m
English
Content preview from I Heart DesignBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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no. 19
SELECTED BYSTEVEN HELLERGENERAL DYNAMICS POSTERSDESIGNED BYERIK NITSCHE
Erik Nitsche did for General Dynamics Corporation what Paul Rand did for IBM and Westinghouse, in creating the total identity for the engineering giant from 1955 to 1965.
In the early 1940s he took a job as art director of Air Tech and Air News, with total control of the format and illustrations. What for many designers would have been a nightmare of designing charts and graphs about aerodynamics, for Nitsche was heavenly. He relished designing technical data for such things as hydraulic systems. “I loved the beauty of it,” he once said. “There is so much logic in all that stuff. It’s so very Swiss.”
At that time Nitsche was developing two approaches that would eventually ...
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