I Heart Design

no. 59

SELECTED BYMARTHA SCOTFORDHET BOEK VAN PTTDESIGNED BYPIET ZWART

Written and designed for children by Piet Zwart, this book describes and illustrates the extensive services of the Dutch postal, telegram, and telegraph service, and how to use them properly. The pages are dense with information in words and pictures. The texts pulse as the sans serif font expands and contracts, changes size and weight; handwriting adds more contrast. The images are a compendium of what European avant-garde design had discovered and explored in typography and photography by the 1930s. And, we must be reminded, the compositions were compiled using film and hand-made mechanicals, printed by rotogravure that provides the deep colors that soak into the paper. ...