March 2011
Intermediate to advanced
216 pages
5h 11m
English
Content preview from I Heart DesignBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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no. 78
SELECTED BYCHRIS PULLMANMUSICA VIVADESIGNED BYJOSEF MÜLLER-BROCKMAN
In the mid-’60s, when I was just learning about design and typography at Yale, Modernism was the style du jour. I was intellectually turned on by the minimalism (one font, usually Akzidenz in just a few sizes), the rules (flush left, ragged right, the logic of the grid), and the idea of a “universal” aesthetic where content of any variety could be accommodated in this rational system.
Switzerland was then the mecca of European Modernism, and Joseph Müller-Brockmann, one if its key practitioners, had just published what might have been the first pedagogical book on the subject: The Graphic Artist and His Design Problems.
I opened it up and there on page 124 was this amazing ...
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