no. 35

SELECTED BYCHARLES SPENCER ANDERSONAD CUTS FROM A–ZDESIGNED BYCHARLES SPENCER ANDERSON

The Ad Cuts from A–Z book was published by the French Paper Company in 1989 and is a classic example of design from that time. Our work for French today is very different, and our approach to design continues to evolve. The A–Z book is important because it was influential when it was released and helped popularize the use of uncoated, recycled paper and vernacular line art illustration, in direct contrast to most corporate, generic design at the time, which relied largely on photography and slick, shiny paper. The Ad Cuts from A–Z book added a decidedly American low-brow pop culture component to the postmodern continuum.

Even more significantly, the ...

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