March 2011
Intermediate to advanced
216 pages
5h 11m
English
Content preview from I Heart DesignBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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no. 38
SELECTED BYWOODY PIRTLETHE CBS EYE LOGODESIGNED BYWILLIAM GOLDEN
The CBS symbol, designed by William Golden in 1951, is a modern classic that after decades of exposure to tens of millions of viewers every day, has proven to be one of the most enduring symbols in the history of graphic design.
Inspired by the illustration of an eye in an article on Shaker design by Alexey Brodovitch, Golden created the stylized icon just as television was emerging as the dominant medium of communication in America.
The symbol’s majestic simplicity and its ability to immediately connect the network with its audience has given CBS an identity that is as powerful and appropriate today as it was when it was designed almost sixty years ago.
In my view, it ...
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