March 2011
Intermediate to advanced
216 pages
5h 11m
English
Content preview from I Heart DesignBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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no. 66
SELECTED BYDEBORAH SUSSMANCOLLAGEDESIGNED BYALAN FLETCHER
Among the great delights created by Alan Fletcher, cofounder of Pentagram in London, was a series of collages that he sent to friends, using “found” letters, combined to create a monogram using the friends’ initials. Like everything he did, concept and aesthetic were inseparable. And he always made it look so easy.
In this case, he used a couple of torn and folded pieces of printed characters. My initials, DS, are made of lowercase d and a cap S so that, when turned upside down, it says SP. Which happens to be the initials of my firm, Sussman/Prejza. If he had used a cap d the double entendre wouldn’t exist. What a clever guy.
Design, like all art, transforms one thing into another—enabling ...
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