no. 66


Among the great delights created by Alan Fletcher, cofounder of Pentagram in London, was a series of collages that he sent to friends, using “found” letters, combined to create a monogram using the friends’ initials. Like everything he did, concept and aesthetic were inseparable. And he always made it look so easy.

In this case, he used a couple of torn and folded pieces of printed characters. My initials, DS, are made of lowercase d and a cap S so that, when turned upside down, it says SP. Which happens to be the initials of my firm, Sussman/Prejza. If he had used a cap d the double entendre wouldn’t exist. What a clever guy.

Design, like all art, transforms one thing into another—enabling ...

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