September 2012
Intermediate to advanced
376 pages
6h 44m
English
Content preview from Key Performance Indicators (KPI)
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35
Online share of voice (OSOV)
Strategic perspective
Marketing and sales perspective
Key performance question this indicator helps to answer
To what extent and in what sentiment is our brand talked about compared to our competitors?
Why is this indicator important?
Most of us want to understand what others are saying about us, what is going round on the grapevine and whether what people are saying is positive or negative, especially as today’s savvy consumers often trust ‘word-of-mouth’ more than traditional advertising. The beauty of the internet and particular social media platforms is that it allows us to do exactly that – listen in on the conversations people are having about us, our company, our brands and products etc. And what’s ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.