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Online share of voice (OSOV)
Strategic perspective
Marketing and sales perspective
Key performance question this indicator helps to answer
To what extent and in what sentiment is our brand talked about compared to our competitors?
Why is this indicator important?
Most of us want to understand what others are saying about us, what is going round on the grapevine and whether what people are saying is positive or negative, especially as today’s savvy consumers often trust ‘word-of-mouth’ more than traditional advertising. The beauty of the internet and particular social media platforms is that it allows us to do exactly that – listen in on the conversations people are having about us, our company, our brands and products etc. And what’s ...
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