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Social networking footprint

Strategic perspective

Marketing and sales perspective

Key performance question this indicator helps to answer

How well are we using the internet to build our brand?

Why is this indicator important?

There is no doubt that social networking is transforming how people around the world connect and relate with each other.

According to The Nielsen Company, social networks and blogs are the most popular online category when ranked by average time spent in December, followed by online games and instant messaging. With 206.9 million unique visitors, Facebook was the No. 1 global social networking destination in December 2009 and 67% of global social media users visited the site during the month. Time on site for Facebook ...

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