September 2012
Intermediate to advanced
376 pages
6h 44m
English
Strategic perspective
Marketing and sales perspective
Key performance question this indicator helps to answer
To what extent are we influential in the social media and online sphere?
Social media, and especially applications such as Facebook, Twitter and LinkedIn, are transforming the way customers, employees and any other stakeholders find, communicate and interact with companies. Most companies have by now realised that social media are a crucial element of any marketing strategy.
One of the big questions companies have is about the level of influence their social media activities really have. If you spend time tweeting on Twitter, building connections on LinkedIn and interacting with people ...
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