September 2012
Intermediate to advanced
376 pages
6h 44m
English
‘Marr has collected and described a great set of metrics that managers can select from when choosing the performance measures for their business and especially for translating their strategy map into a Balanced Scorecard.’
Robert S. Kaplan, Baker Foundation Professor at the Harvard Business School and co-author of The Balanced Scorecard and The Execution Premium
‘All the KPIs you need to consider are here, from the familiar (net profit, ROI) to the emergent (Klout score). If you care about performance measurement, you need to leaf through Marr’s book from cover to cover – don’t miss a page!’
Thomas H. Davenport, President’s Distinguished Professor, Babson College and co-author of Competing on Analytics ...
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