September 2012
Intermediate to advanced
376 pages
6h 44m
English
Strategic perspective
Operational processes and supply chain perspective
Key performance question this indicator helps to answer
To what extent have we got a strong innovation pipeline?
Innovation is a critical success factor in any industry. As product and service lifetime cycles tend to become shorter and shorter, companies have to ensure that the next new product or service offering is being developed. The number and potential of any new product or service offering in development (called the innovation pipeline) is important for any business or organisation, be it a large pharmaceutical company that requires a strong product pipeline to replace existing drugs that ...
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