July 2008
Beginner
256 pages
5h 15m
English
book
Managing Brand YOU: Seven Steps to Creating Your Most Successful Self
by Jerry S. Wilson, Ira Blumenthal
Content preview from Managing Brand YOU: Seven Steps to Creating Your Most Successful Self
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Contents
ACKNOWLEDGMENTS ix
INTRODUCTION: What Branding Can Do for You 1
CHAPTER 1: Who Am I and How Did I Get Here? 33
STEP ONE: Do the Brand YOU Audit
CHAPTER 2: What Do I Stand for Today? 57
STEP TWO: Assess Your Brand YOU Image
CHAPTER 3: What Do I Want to Stand For? 75
STEP THREE: Determine Your Brand YOU
Identity and Essence
CHAPTER 4: I Can Get There from Here! 109
STEP FOUR: Position Your New Brand YOU
CHAPTER 5: If It’s to Be, It’s Up to Me! 153
STEP FIVE: Set Your Brand YOU Goals
CHAPTER 6: I Can Build My Own Personal Roadmap
on My Own Terms 177
STEP SIX: Establish Your Brand YOU Strategies
vii
Contents
CHAPTER 7:
I Am Ready to Commit to My Action Plan 197
STEP SEVEN: Implement, Monitor, and
Adjust Your New Brand YOU
COMMENCEMENT 217
GLOSSARY OF BRANDING ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.