July 2008
Beginner
256 pages
5h 15m
English
book
Managing Brand YOU: Seven Steps to Creating Your Most Successful Self
by Jerry S. Wilson, Ira Blumenthal
Content preview from Managing Brand YOU: Seven Steps to Creating Your Most Successful Self
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Managing Brand YOU
Who: Motivates young people to see themselves through the classic
works of outstanding authors
(point of difference)
Because: Class attendance is over 95 percent every day, class partici-
pation is contagious, and many students have gone on to major
in literature in college or become recognized writers.
(support)
You can almost feel what it is like to attend this teacher’s classes.
This is not to suggest that all teachers are not like this, but the state-
ment effectively points out what makes this particular teacher spe-
cial. Can you begin to sense this teacher’s brand essence and her
accompanying brand personality? Do you recognize the significance
of the support at the end? A well-crafted positioning statement
should allow the targe ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.