July 2008
Beginner
256 pages
5h 15m
English
book
Managing Brand YOU: Seven Steps to Creating Your Most Successful Self
by Jerry S. Wilson, Ira Blumenthal
Content preview from Managing Brand YOU: Seven Steps to Creating Your Most Successful Self
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Managing Brand YOU
your assets and equities and will allow you to set the tone for your
future actions. The plan culminates in a positioning statement
that defines the space in life that excites you.
The brand positioning plan will include the following elements:
Your brand audit
Your current brand image
Your desired brand identity (including brand essence and
brand equities)
Your brand personality
With the plan, you will leverage your strengths and deal with
your gaps, focus on your passion points, direct your efforts toward
your target goals, and influence the important people in your life
rather than trying to satisfy everyone. The catalyst of the plan is
the positioning statement.
THE POSITIONING STATEMENT
Brand development companies craft a positioning ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.