
CHAPTER 2
WHAT DO I STAND FOR TODAY?
STEP TWO: ASSESS YOUR BRAND YOU IMAGE
“Could a greater miracle take place than for us to look through
each other’s eyes for an instant?”
—HENRY DAVID THOREAU
HOW ARE YOU PERCEIVED today by your friends and col-
leagues? Regardless of your answer, their view of you is the result
of existing elements that define who you currently are as well as
the messages you’ve sent them in the past, both verbally and non-
verbally, wittingly and unwittingly. Having just completed the
Brand YOU audit, you now can take stock of how you are per-
ceived by others. In Step 2 of the 7 Steps to Creating a More Suc-
cessful Self, you have ...