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Managing Brand YOU: Seven Steps to Creating Your Most Successful Self by Ira Blumenthal, Jerry S. Wilson

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Index
Google, 11–12
Grant, Richard R., on value of
identity, 75
Gretzky, Wayne, on taking shots,
205
Harley-Davidson Motor Company,
36–37
Harley Owners Group (HOG), 36,
37
The Heart of a Woman (Maya
Angelou), 45
Herbert, George, on friends as mir-
rors, 66
history, personal, 22
HOG, see Harley Owners Group
honesty, 48
iconic brands, 15–16
ignoring change, 5
Ikangaa, Juma, on will to win, 153
I Know Why the Caged Bird Sings
(Maya Angelou), 43
imagination, 2
ImClone, 93
implementation, 197–216
Brand-YOU action plan for,
207–209
commitment to, 204–206
as differentiation point,
203–204
factors for successful, 200–202
at FedEx, 199–200
Julie as example of, 211–216
monitoring/adjusting,
210211
inclusion, 39
independence, 39–40
inspiration, 182–183
Interbrand Corporation, 78
Internet, 11–12
iPhone, 141
job description, 127, 130–133
examples of, 131–133
positioning statement correlated
with, 145–148
and time balance grid, 89–90
writing your own, 130–131
job qualifications, 132
job ranking, 132
job responsibilities, 132
job title, 132
Johnson, Marguerite Ann, see
Angelou, Maya
Johnson & Johnson, 61–62
Julie (example)
brand audit of, 50–54
brand essence of, 103–107
brand image of, 71–72
goal setting by, 170–176
implementation by, 211–216
positioning statement of,
148–152
strategic options for, 193–195
Kentucky Fried Chicken (KFC), 42
King, Martin Luther, Jr., 45, 66
Landor Associates, 96
Lasorda, Tommy, 87
life experiences, 48
life learning, 50, 55
life phases, 37–42
adaptation, 41–42
childhood, 38–39
proving-ground years, 41
teen years, 39
young adult years, 39–41
life span, of products, 9
228

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