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Managing Brand YOU: Seven Steps to Creating Your Most Successful Self by Ira Blumenthal, Jerry S. Wilson

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Index
childhood, 38–39
co-branding, 94
Coca-Cola Company, 6–7, 117
The Collected Autobiographies
of Maya Angelou (Maya
Angelou), 45
commitment, 204–206
consistency, 6, 21, 118, 127
consumer experience, 10, 11, 16–17,
20
Consumer Reports, 94
consumer segmentation analyses,
109–110
continuity, 21
core essence, 155–156
creative visualization, 106
credibility, 126
customer loyalty, 14, 126
customer perceptions, 11–14
differentiation, 182
dislikes, discovering, 86–89
Disney, see Walt Disney Company
Disney, Roy, 63
Disney, Walt, 62–64
Disneyland Park, 63
Doran, George T., 161
dreams, 165
Drucker, Peter F.
on creating your future, 1, 5
on strategy, 178
eBay, 11–12
Edison, Thomas, on genius, 30
education, 182–183
Einstein, Albert, on insanity, 210
“elevator discussion,” 144
Eliot, T. S., on understanding
ourselves, 33
emotions, 22, 112
endorsements, 79
equity
brand, 80–84
personal, 77
transferable, 79
experience(s)
consumer, 10, 11, 16–17, 20
life, 48
past, 34–35, 43–45
Fairmont, 22
“Faust” (Johann Wolfgang von
Goethe), 42
FedEx, 118, 199–200, 210
feedback, 61, 66–70
flexibility, 165–166
focus, 23, 119
Fortune magazine, 199
Four Seasons Hotels and Resorts,
23
frame of reference, 138–140, 143,
146
franchises, 202
Franklin, Benjamin, 30
as CEO of Pennsylvania, 42
on pain and gain, 29
Gandhi, Mohandas “Mahatma,”
64–66
gaps, 80–86
correcting, 84–86
identifying, 80–82
overcompensating for, 83–84
weaknesses vs., 80
Gather Together in My Name (Maya
Angelou), 45
goal setting, 153–176
Julie as example of, 170–176
and personal priorities,
155–160
SMART, 161–169
Goethe, Johann Wolfgang von, 42
227

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