July 2008
Beginner
256 pages
5h 15m
English
book
Managing Brand YOU: Seven Steps to Creating Your Most Successful Self
by Jerry S. Wilson, Ira Blumenthal
Content preview from Managing Brand YOU: Seven Steps to Creating Your Most Successful Self
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I Can Get There from Here!
edge, or risk taking. Well—guess what—personalities are part of the
brand positioning effort.
Remember also that, when you buy one of these brands, you
are also buying into a personality with an image that is manifested
in your own brand identity. As we said in Chapter 3, successful
brands are best positioned by their focus and their sacrifice. You,
as a personal brand, must also focus and sacrifice if your new
Brand YOU is to succeed.
Brand personality is the set of traits that characterize a
brand and bring it to life.
What is to be your new Brand YOU personality? To get a feel
for what kind of thinking you need to do, pick up ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.