July 2008
Beginner
256 pages
5h 15m
English
book
Managing Brand YOU: Seven Steps to Creating Your Most Successful Self
by Jerry S. Wilson, Ira Blumenthal
Content preview from Managing Brand YOU: Seven Steps to Creating Your Most Successful Self
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Index
Starbucks, 95–97
Stewart, Martha, 92–94
strategic options
Julie as example of, 193–195
selecting, 188, 190–192
strategic planning, 177–195
Brand-You model of, 186–189
considerations in, 178–180
opportunity-based, 183–185
process of, 180–185
strategy, 178
strengths
and brand equity, 80–84
building on your, 76–77
see also SWOT analysis
Subaru, 94
“super fans,” 23
support, for positioning statement,
141–142, 144, 147
SWOT analysis, 34
symbols, 10, 20
Target (store), 22
target audience
choosing your, 14
identifying, 19
of positioning statement,
136–138
target consumers, 110
teen years, 39
“theory of parallels,” 7
third-person perspective, 25–29
Thoreau, Henry David, on seeing
through others’ eyes, 57
Tide, 12, 14
Tiger Woods Foundation, 80
Tiger Woods Learning Center, 80
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.