July 2008
Beginner
256 pages
5h 15m
English
book
Managing Brand YOU: Seven Steps to Creating Your Most Successful Self
by Jerry S. Wilson, Ira Blumenthal
Content preview from Managing Brand YOU: Seven Steps to Creating Your Most Successful Self
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Index
childhood, 38–39
co-branding, 94
Coca-Cola Company, 6–7, 117
The Collected Autobiographies
of Maya Angelou (Maya
Angelou), 45
commitment, 204–206
consistency, 6, 21, 118, 127
consumer experience, 10, 11, 16–17,
20
Consumer Reports, 94
consumer segmentation analyses,
109–110
continuity, 21
core essence, 155–156
creative visualization, 106
credibility, 126
customer loyalty, 14, 126
customer perceptions, 11–14
differentiation, 182
dislikes, discovering, 86–89
Disney, see Walt Disney Company
Disney, Roy, 63
Disney, Walt, 62–64
Disneyland Park, 63
Doran, George T., 161
dreams, 165
Drucker, Peter F.
on creating your future, 1, 5
on strategy, 178
eBay, 11–12
Edison, Thomas, on genius, 30
education, 182–183
Einstein, Albert, on insanity, 210
“elevator discussion,” 144
Eliot, ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.