Managing Brand YOU
the Tiger Woods Foundation, dedicated to helping disadvan-
taged children improve their lives. He also conducts golf clinics
around the country. The Tiger Woods Learning Center is a 35,000-
square-foot educational facility in Anaheim, California, for stu-
dents between grades 4 and 12, that offers after-school and day
programs.
Obviously, Tiger has taken his passion for golf excellence and
high performance and developed them into a world-class strength
that has helped him build a fulfilling life. What are your passions?
What are your personal strengths, and how hard have you worked
at developing these areas of your life? What can you learn from ob-
serving stellar brands like Tiger Woods?
THE BRAND YOU EQUITY CHART
You have equities, similar ...